The Data Human

Writing

Short essays on the human side of data

Where data-driven systems succeed, where they fall short, and why so many experiences don’t feel like they were built for the person on the other side with what people actually expect. These pieces were first published on LinkedIn and are collected here to form a more permanent body of thought.

May 20, 2026 The Data Human Index in Practice: Apple Apple scores 12 out of 20. That puts it in the Developing band, the same band as Facebook, LinkedIn, and TikTok… 4 min May 13, 2026 The Data Human Index in Practice: Facebook and TikTok Both landed at 12 out of 20 and both sit in the Developing band. Looking at the scores, they seemed identical… 4 min April 2, 2026 How the Index Actually Works In my last post, I told you where the Data Human Index came from. Today I want to show you how it actually works… 4 min March 25, 2026 Two Men, One Song In my last post (eons ago now, I know…) I introduced the Data Human Index, a framework for measuring how human-centred a digital experience really is… 3 min December 10, 2025 Defining What “Human” Really Means We talk a lot about human-centred design, but we rarely define what “human” actually means.… 1 min December 3, 2025 We Measure The Wrong Things Clicks. Scrolls. Views. Conversions.… 1 min November 26, 2025 The Small Signals We Miss We talk a lot about big data, but most human moments are actually small.… 1 min November 19, 2025 We Design for Behaviour, but We Rarely Design for Experience Most companies genuinely believe they design their websites for people. They hire behavioural scientists, study user journeys and optimize flows based… 1 min November 12, 2025 When Data Stops Listening We don’t need more data.… 1 min November 5, 2025 What Does It Actually Mean to Make Data Feel Human? Maybe the better question is how it feels when it doesn’t.… 1 min October 29, 2025 Why I Started The Data Human Most of my career has been about making data more meaningful. Not just for marketers and businesses, but for the people behind the numbers.… 2 min